Those days where retail store owners just hang up their signs and start operating their business are in the past.
Today, everyone is talking about design. With a great design, we can uplift a company’s image and boost up sales.
Nowadays, consumers will make their decisions even before entering the shops. So a good shop front will attribute to higher chance of closing sales.
Have you even thought of letting your signboard be the iconic symbol of the street or building? Honestly, that won’t be easy. We need 1. Company Branding 2. Logo Design 3. Signboard Design.
There are so many types of signboards. We have grouped them into a few categories.
#Standard Frame, #Customised Frame, #Single Sided, #Double Sided, #Lighted Letters, #Marquee Signs
I. Standard Aluminium Frame
Standard frame signboards are often seen in local neighbouring markets, such as provision shops and food stalls.
Normally, the light box for the food stalls is already built by the management, as seen in the above image. In this case, we will just have to print the food stall name.
If the light box is not yet constructed, we can help you construct one too. So, regardless of whether the light box is ready or not, we can help you get your signboard up.
II. Customised Frame
These frames in general are make of aluminium or stainless steel. We can have unique shape to match the logo.
In other words, We can customise the outer shape of a signboard instead of the conventional rectangular one.
Retail Store Signs – Single Sided
They are normally constructed on top of the main door as the main signboard. We can have standard metal frame, or a customised frame, w/o lights and w/o 3D letters
Retail Store Signs – Double Sided
As seem in second picture, Signboard @ Sunset Way
Double-sided signs are one of the best ways to draw foot traffic into your store.
They hung down from the beam or at the side of a pillar. These signs allow views from both walking directions of the walkway.
III. Lighted 3D letters
The lighting and wiring are concealed in the box. Only the acrylic logo will be lighted up. up.
IV. Channel Letters
Channel Letters are in fact 3Ds letters or logos with lights within them. These lighted Letters and Logos protrude out of the wall, making them very prominent.
Lighting Effect Option:
I. A) Front Lit Only / B) Full Front Lit (Front +Side Lighted)
Direct light, resulting in a brighter signs
II. Back Lit
Backlit Signs illuminate through reflection light, producing a much more smoother lighting effect.
These backlit signs can also be installed at the reception areas of offices and hotels. Welcoming visitors with these magnificent signs, helped the company gain prestige.
Trimless Channel Letters (Front Lit)
Trimless refer to “NO” metal boundary surrounding the face of the letters. There are 2 types of face materials to select from: Acrylic and Epoxy
Most of the Channel letters on the streets are made out of Acrylic.
Epoxy is still considered fairly new in the local signage industry. It is much more glossy than Acrylic, which makes it really beautiful even with the light switched off. Of course, there are trade-offs. Corporate colours are hard to achieve through the mixing of dyes. For Acrylic, we can spray paint the desired corporate colours. If we will do spray paint epoxy, then it will defeat the purpose of having it in the first place.
Corporate colours can also be achieved through sticker printing and pasting them over the Acrylic.
The need of using which types of methods or material depends. This is where our expertise comes in. With our all-rounder knowledge, we can help you to decide.
Neons Signs in Channel Letters
Glass or LED Neon can be combined with Channel Letters.
V. Marquee Signs
Marquee Signs are another traditional sign that uses light bulbs to illuminate the signs.
One of the most common presentations is to surround the whole signboard with bulbs, forming a border. This will bring out the information in the center of the signs. This tactic is called “enclosure principles of perception”.
This tactic was widely used in cinemas in the olden days. The movie posters are surrounded by light bulbs.
Similar effect can be achieve with other lighting such as LED or Neon. But light blub is unique on its own, and with the historical background of cinema advertising, many still love its retro feel.
VI. Lighting Effect Selection
Running / Chasing light, Colour Changing Light. There are many types of lighting effects to enhance the beauty of the signs.
If there are any signs not on our list or you have any questions, please feel free to check with us.
So which signage shall we go for?
Choose one that not only meets the company budget but also suits the company logo and image.
Still can’t make up your mind? We are here to help. Send us your enquiry now.
We will be glad to guide you through the selection of suitable signs. Contact us now.
Click here to read on signage planning. This will help with your signage selection and make the whole purchasing process much easier.